Marketing

Question:

Why do I need the marketing module?

Answer:

• To keep in contact with your customers with a marketing campaign– so they don’t forget about you and go to the other place that just landed on their doorstep!
• Send letters and emails to patients based on criteria such as last examined date, order spend and much more.

How many old and unused patient record cards have you in your store room? We’re sure you haven’t got the time to go through each one and send a personalised letter targeted to their specific need – but the ORASIS marketing module can do it for you!

We all know that we have to develop and deliver a superb level of customer care and service in order to obtain, maintain and retain a customer and the Marketing Module helps you to keep in contact with your database.

So, supposing you are giving superb service and your practice looks inviting, your prices are fair and your stock is appealing, you need to get the message out to why your existing customers should return to you.

You can do this in the Marketing module because you have access to lots of marketing data to enable you to send out special promotions and the latest news. For example, a manufacturer brings out a new daily disposable toric contact lens in an updated material so you want to send a mail shot to all wearers of the old material, or a new varifocal promotion is launched and you want to inform all people over 45 years old. You might want to ‘piggy back’ transitions or crizal lenses being seen on TV by sending a mail shot the consumer leaflet to selected patients/customers.

A database search can reveal all eligible people and ORASIS marketing can provide you with everything you need to print letters out, newsletters, email or SMS customers and so a personalised message will be sent to them.
A voucher can be assigned to a marketing campaign to monitor its effectiveness.
The demographics of the patient database can also be easily identified.
By using the marketing module to keep in touch with your patient database you will effectively be growing your business and your profitability.

“It’s easy to run a busy practice but it takes marketing to own a profitable one” Patrick Myers Consultant at Myers La Roche.

The marketing module includes the ORASIS SMS (text) application. Take advantage of mobile technology to send and receive texts.

KPIs (Key Performance Indicators)

The Key to Performance Sales ( KPIs)

Tracking your key performance indicators (KPIs) enables you to analyse and measure the performance of your practice. You can then use the results to provide your staff with clear goals to improve their sales and thus yield more successful sales for your business.
The great thing about KPIs is they take out the bias that you may feel about your practice because it is based on the facts and figures!!
Further to the example below available on the Orasis base system:

• Demographics
• New patient analysis
• Recall letter response

There are the more important Sales KPIs which are vital in measuring the performance of your practice:

• Conversion rate – the number of patient s that come in for an eye examination and buy something
• Average transactional value – the average amount they spend

The value of tracking and measuring KPIs will yield you a significant improvement in practice performance.

SMS

mobile text module.

• Communicate with patients by SMS.
• Track incoming SMSs and link to the Patient record automatically.